PROPOSAL FOR: saysh.com YEAR: 2023

The

Story

Step into a story of courage, resilience, and transformation. Meet Allyson Felix, the most decorated track and field athlete of all time, whose record-breaking career includes 11 Olympic and 20 World Championship medals. Yet, her most defining race wasn’t on the track—it was a fight for justice when she faced a 70% pay cut from her sponsor after becoming a mother. Allyson’s decision to walk away sparked a movement that redefined maternity protections and fair treatment for women athletes. That passion became the foundation of Saysh, a brand she co-created with her brother Wes to celebrate women’s unique journeys.